Engagement rate calculator
Enter the numbers from your own insights (or the ones a creator shared with you). The calculator shows engagement rate three common ways, with the formula for each.
Your numbers
Engagement rate
The formulas
- By followers: (likes + comments + shares + saves) ÷ number of posts ÷ followers × 100.
- By reach: total interactions ÷ total accounts reached × 100. Better for comparing accounts of different sizes, but needs insights access.
- By views: total interactions ÷ total views × 100. Common for short video.
There is no single industry-standard formula, and “good” rates vary a lot by platform, niche and account size, so we don’t show benchmarks. Compare a creator with their own past posts and with similar accounts, using the same formula.
Questions and answers
How do you calculate engagement rate?
Add likes, comments, shares and saves, then divide by followers (per post), by reach or by views, and multiply by 100. Always say which one you used.
What is a good engagement rate?
It depends on the platform, the niche and the account size, and published “averages” use different formulas. Compare like with like: same formula, similar accounts, same period.
Where do I find reach and saves?
In the platform’s own insights for the account. If you are assessing a creator, ask them to share a screenshot or export of their insights.
Are my numbers stored?
No. The calculation runs in your browser.