Influencer outreach email template
A first message to a creator should be short, specific and easy to say no to. This template does that, and includes the disclosure reminder and opt-out line that many advertising and anti-spam rules expect.
Fill in the blanks
Subject: Collaboration enquiry: [Campaign name] × [Creator name]
Hi [Creator name], I'm [Your name] from [Your brand]. We came across your profile on [Platform] (@handle) and think you could be a great fit for our campaign "[Campaign name]". In short: [One or two sentences about the campaign, the deliverables and the timing.] If you're interested, just reply and we'll share the full brief, timeline and proposed fee. There's no obligation. Disclosure reminder: any paid or gifted content must be clearly labelled as advertising (for example #ad or the platform's "Paid partnership" label), following the advertising rules where you and your audience are based. Don't want to hear from [Your brand]? Reply "STOP" and we won't contact you again. You can also remove your profile from our creator directory at any time: [link where they can opt out] Best, [Your name] · [Your brand]
Why it is written this way
- Specific and short. Say why you picked this creator and what the campaign is in two sentences. Share the full brief only if they reply.
- No obligation. Make it clear they can ignore or decline the message.
- Disclosure reminder. Paid or gifted posts must be clearly labelled as ads. The US FTC, for example, says terms like “ad” or “sponsored” work, and a hashtag such as #ad is fine. Check the rules where you and the audience are.
- Easy opt-out. Tell people how to stop hearing from you and honour it. US CAN-SPAM rules, for example, require a clear opt-out in commercial email and honouring it within 10 business days.
- Only contact people who make their details public for business, or who opted in, and keep a note of where you found them.
This is a practical template, not legal advice.
Questions and answers
Should I mention the fee in the first email?
You can, but many brands share it after the creator shows interest, together with the brief. Either way, be clear that it is a paid or gifted collaboration.
How many follow-ups should I send?
One polite follow-up at most. If they don’t reply or ask you to stop, don’t contact them again.
Sources
- Disclosures 101 for Social Media Influencers (US Federal Trade Commission), last checked 2026-10-27. Disclose material connections; "ad" or "sponsored" are acceptable labels.
- CAN-SPAM Act: A Compliance Guide for Business (US Federal Trade Commission), last checked 2026-10-27. Clear opt-out explanation; honour opt-outs within 10 business days.